Microsoft recently released its new smartphone OS that is
available with major phone makers Nokia, HTC and Samsung among others.
But Microsoft is now also planning a backup in case its approach to roll
out software with its current handset makers falters. Though it is
maintaining the stand that its current strategy will succeed on all
counts, rumors have emerged that MS is ready to take the bull by its
horns and charge down the smartphone market with its own hardware if
things don’t work out as planned.
Microsoft has always been a step behind the curve in the smartphone
and tablet PC market with the latter segment coming under serious
concern that partners HP and Dell had not been able to device hardware
capable of giving the iPad a run for its money. Microsoft doesn’t have
such concerns as of now in its smartphone division. But considering MS
is currently playing second fiddle to iOS and the Android giant with
BlackBerry announcing that its new phone on its final testing stages,
Microsoft is going to get even stiffer competition now.
With all this in mind CEO Steve Ballmer highlighted the
prospect of Microsoft building more hardware in his annual letter to
shareholders last month. Ballmer has also continued to decline to rule
out the company making a phone of its own.
From a neutral stand, or even a biased one, it is going to be really
interesting if at some point Microsoft does unveil a new phone and if it
will be able to stand tall to the iPhone and Samsung’s Galaxy handsets.
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