31772a6dd13fa30012a6de614c7ac0fc9734955e5797a33812 Money And Knowledge

Windows 10 Upgrade Tactics Were a Bit Too Aggressive, Admits Microsoft

Microsoft finally admitted that forcing its users to upgrade to Windows 10
was a bad decision.The Redmond giant this year tried several ways to 
push the newest OS onto existing Windows 7 and 8 users to the point 
that it refused to offer no as an option.
The Redmond giant had been aggressively trying to increase the
adoption of Windows 10 ahead of its July 29 free upgrade deadline. 
Windows 7 and 8 users complained of free Windows 10 upgrade 
pop ups that included no cancellation option beyond the red X button.
Soon, even that option disappeared - instead, clicking on the red
X button sent confirmation to schedule the upgrade. Now, Microsoft's 
Chief Marketing Officer Chris Capossela finally admitted that it went 
a little too far with its strategy in a Windows Weekly podcast, reports
by Forbes' Gordon Kelly.

"We know we want people to be running Windows 10 from a security
perspective, but finding the right balance where you're not stepping 
over the line of being too aggressive is something we tried and for 
a lot of the year I think we got it right, but there was one particular 
moment in particular where, you know, the red X in the dialogue box which
typically means you cancel didn't mean cancel," Capossela said.
"And within a couple of hours of that hitting the world, with the listening
systems we have we knew that we had gone too far and then, of course, 
it takes some time to roll out the update that changes that behaviour. 
And those two weeks were pretty painful and clearly a lowlight for us. 
We learned a lot from it obviously." As Kelly notes, taking two weeks to 
change the behaviour of the red X button appears to be a case of 
Microsoft waiting to see if the consumer outrage outweighed the 
increased adoption.
Capossela's admission is long due and perhaps a little too late.
Since the second half of 2015, Microsoft started pulling some sneaky 
tricks to get users running an older version of Windows to upgrade 
to Windows 10. From secretly downloading Windows 10 on Windows
7 and Windows 8 PCs with automatic updates turned on to making the new OS
mandatory update, Microsoft tried it all. In June, Microsoft paid $10,000
as compensation for forcefully installing the Windows 10 update on 
a user's PC without her permission.
Whether this acknowledgement finally means that Microsoft will
stop forcing users onto its newest operating system or not will 
have to be seen. As of now, it looks like the Redmond
company will let the adoption of Windows 10 take place naturally and
will not resort to tricking users to accept what is 
otherwise a pretty decent upgrade.

Google launched Android 7.0, even though 30% of its users are still on Android 4.4

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Google has officially rolled out the latest version of Android, version 7.0 Nougat. For the most part, it looks great. Among its many additions are a multi-window mode that lets you run two apps onscreen simultaneously, a more polished and capable notification panel, and, naturally, more emojis. It's not a monumental upgrade, but it's a step forward.
The issue, as always, is that very few people are actually going to see it - at least not while it's new.
android market share
According to Google's Android developer dashboards, 15.2% of Android customers were using version 6.0 Marshmallow as of August 1. That's twice as much market share as it had this past May, but still a fairly small amount for an update that's been available for 10 months. Meanwhile, 35.5% of users were on some form of Android 5.0 Lollipop, while 29.2% were on Android 4.4 KitKat, which launched in late 2013.
This fragmentation problem is anything but new for Google, but it's worth reiterating with today's launch: Android is beholden to the device manufacturers that use it, as well as the carriers that service those OEMs' devices. Year after year, very few of those companies are capable of and/or willing to supply their customers with everything their devices could do.
Lately, a chunk of them haven't even committed to rolling out of Google's monthly security updates on time, putting an already iffy piece of software with regard to keeping data secure on even shakier ground.
As hackneyed as it is to say, it has to be noted that iOS doesn't have this problem. According to Apple's developer support page, 87% of iDevice users were on the latest iOS 9 update as of August 15. Another 10% were on 2014's iOS 8 update, while just 3% were on anything before that.
This doesn't mean iOS is "better" than Android. Rather, it's another reminder that Google faces structural, industry-wide issues that Apple has done well to bypass. (Though it's allowed Google to have a much higher global market share.)
Android Nougat does nothing to fix them. Right now, the only way to ensure you get those updates quick is to buy a Nexus device. Even that has its limits, though - Google confirmed on Monday that Nougat's rollout doesn't apply to 2013's Nexus 5 phone or Nexus 7 tablet, a faster cutoff than what Apple's doing with iOS 10.
Beyond that, Google would either have to make some sort of major technical change that allows it to update Android itself, or some sort of major contractual change that puts more pressure on Android-using companies to push updates faster.
Or, as has been rumored, Google could try creating its own iPhone competitor, cutting those third parties off at the knees. (My colleague Kif Leswing has made a case for this before.)
Whatever happens, Nougat is what we've got today. Here's hoping you don't have to wait too long to see it.